Why Choose eToro
Here’s why over 6 million clients trade and invest with us
Since 2007, eToro has consistently taken measures to ensure its platform makes online trading and investing accessible to anyone. By keeping a balance between giving easy access to beginners and improving upon important elements for more experienced traders, eToro has solidified itself as the world’s leading social trading platform. eToro offers both short-term options for day traders and long-term options for investors, such as our innovative CopyFunds™ – a fully managed thematic portfolio. We also acknowledge that different traders have different risk-appetites, and offer instruments varying from low to high risk. Our tools are easy to use, and we make all of the information on the platform accessible on both our web interface and in our mobile app. It is no wonder that more than 6 million people worldwide choose eToro as their preferred trading platform.
eToro takes great pride in its social trading features, enabling its clients to benefit from the collective wisdom of its vast network of traders. Our social newsfeed, CopyTrader™ system, and Popular Investor program utilise the full potential of our next-generation social trading platform. With numerous successful traders using our platform to share their strategies, eToro clients have everything they need to pursue their financial goals.
Since 2007, eToro has been at the forefront of the fintech revolution:
2007 – The launch of the eToro platform: Disrupting the traditional world of investment by making it available online to anyone around the world.
2009 – WebTrader: An intuitive trading platform with professional tools for both beginner and advanced traders.
2011 – OpenBook: The world’s first social trading platform. Enabling anyone to join the fintech revolution by copying other successful traders. The platform attracted global attention, winning Best of Show 2011 at Finovate Europe.
2012 – Introducing stocks: Alongside commodities, currencies and other assets on eToro, a wide selection of stocks were added, enabling traders to diversify their portfolios even further and invest in the global stock market.
2013 – Mobile app: Every feature on the eToro platform made available to clients everywhere they go, through their Apple or Android smartphones and tablets.
2015 – The new eToro: Integrating both online trading and social trading into one intuitive and innovative interface.
2016 – Introducing CopyFunds: A brand new long-term thematic investment product. CopyFunds are managed portfolios that bundle top traders or various assets under a predetermined strategy. CopyFunds are driven by powerful machine-learning engines which aim to generate a maximum return at any given time.
2017 – CopyFunds powered by Machine learning AI: Further developing CopyFunds, eToro integrated Microsoft’s machine learning technology into the MomentumDD The new CopyFund uses artificial intelligence to find the steadiest traders who are most likely to generate a double-digit return and bundle them into one fully managed portfolio. Read More