The fall of 2023 was full of Hydratin N’ Tailgatin at college and university campuses across the country! Turnkey worked directly with the Liquid I.V. team to execute this sampling campaign with the goal of getting sticks in hands.
Once our branded Jeep and Bambi airstream were wrapped, we hit the road heading to notable NCAA football stadiums and tailgates to catch the crowd before the game. In each market, our team was responsible for managing street teams, shipping product to each location, and encouraging fans to scan the program QR code and follow Liquid I.V. for a 20% off coupon.
The tour was a success as the team handed out over 148,000 individual sticks over the duration of two months. Additionally, Liquid I.V. saw an increase of over 2,000 followers on Instagram and 1,200 followers on TikTok.