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MINIacs rejoiced when this year’s MINI Takes the States launched in Albuquerque, New Mexico! Octagon turned to Turnkey to produce the bi-annual celebration of the beloved automotive brand. With the efforts of a 9-person tour team and 6 vehicles we caravanned the country.
Before the program launched, Turnkey oversaw and managed all equipment and tour assets. This preparation included creating custom fabricated builds, vinyl wrapping tour vehicles and insuring everything was show ready. The modular setup was utilized in each of the 9 markets to transform the scouted picturesque locations into CAMP MINI!
Within 10 days, our tour team drove over 2,000 miles executing 9 events while staying ahead of the caravan of 900+ MINIs to load in before dawn. When the camp bells rang, it was time for participants to connect with fellow fans, experience the views of the mountainous terrain, and engage in surprise and delights like rodeo shows and square dancing!