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The Big Apple has never seen this much bling! Bureau Betak came to Turnkey inquiring for assistance in transporting precious cargo…Kim Kardashian. With a tight two-month timeline, Turnkey sourced three identical Lincoln Town Cars that were made to dazzle the crowd. The town cars quickly transformed into shining chrome taxis decked out with custom-fabricated toppers and over 12,000 Swarovski crystals.
A day before the launch, two Turnkey tour managers drove the streets of NYC mobile billboarding and spreading the word on Skims x Swarovski’s partnership.
Throughout this program, Turnkey worked with multiple PR agencies, high end celebrities, and Hulu production group to make sure the weekend went on without a hitch.