Account Executive

RESPONSIBILITIES

The Account Executive is responsible for supporting the sponsorship activation efforts of one of Turnkey’s clients, a sports betting company.  The recognizable national brand has six current high profile partnerships and an ever expanding portfolio.

General

• Become an expert on and immersed in the brand, ultimately becoming an extension of the client team.
• Work directly with clients on a daily basis to understand needs, KPIs, and what you can do to help drive their business forward.

Planning

• Together with the rest of the Turnkey Account Team, plan for activations across the calendar year and across multiple properties, including idea generation, fabrication, sourcing, staffing and implantation planning.
• Work hand-in-hand with property partners to understanding planning elements that go into the activations, including access, load-ins and load outs, timing, etc.
• Work with vendors such as fabricators or premium products companies to help produce elements required for the consumer experience.
• Overcommunicate to clients in a way that they feel informed and educated on all plans and brand activity.
• Liaison with Turnkey creative team to build plans and options to bring creative ideas to life.

Implementation

• Serve as the key on-site contact for various sponsorship activations at sports and entertainment properties.
• Coordinate with venue and team personnel as necessary for things like access, space limitations, power requirements, etc.
• Oversee all details around trucking, shipping, warehousing and storage as it relates to on-site activations.
• Manage labor process for installation and strike of all sponsorship activations.
• Train and manage staff that engage with consumers during sponsorship activations, ultimately ensuring that they can speak fluently about the brand and any on-site promotions and drive engagement/enrollment.
• Track results and real time.
• Creatively solve problems as they arise on-site. 

Post-Event

• Become an expert in how the client tracks results, including metrics specifically related to the sports betting category.
• Update clients daily on results, problems, solutions, staff performance and any other important nuances.
• Ensure all elements are properly transported and stored in a way that they will be ready for the next activation.
• Track activation budgets by property in real time, providing accurate data to both the client and the Turnkey account team. 

Other

• Work on other projects as assigned from Turnkey senior account leadership.
• This role requires regular travel. Over 70% of that travel will be within the state of Florida.
• Work hand-in-hand with Turnkey Finance, Legal and HR business units on all pertinent matters.
• Be willing to work nights and weekends, as events often fall in that timeframe.

QUALIFICATIONS

Account Executive qualifications include:

• • 1-4 years experience in sponsorship activation, sponsor servicing, sports marketing or related field. Agency, team or brand experience is preferred.
  • Highly organized with strong attention to detail.
  • Proactive and able to focus on several different projects at once.
  • Experience with brand activations, including on-site implementation.
  • Ability to work non-traditional hours, as required.
  • Ability to meet deadlines for time sensitive projects.
  • Comfortable with client communication on the phone, via videoconference or in person.
  • Ability to build positive relationships with clients.
  • Ability to work within a team setting.
  • Bachelor’s degree required.

Turnkey is an Equal Opportunity Employer