Anheuser-Busch
Sponsorship Activation
Summary
Like cold beer and delicious cocktails, sponsorships are best served in the right setting. For Anheuser-Busch, activating at hundreds of live events each year across different forms of culture means giving real thought to ensuring the experience feels authentic to its audience and venue.
Their Ask
Support one of the nation’s largest sponsorship portfolios by creating scalable, market-specific activations that enhance fan experiences and bring Anheuser-Busch brands to life nationwide.
Our Solutions
Turnkey turned Anheuser-Busch’s sponsorship investments into experiences that resonated with consumers at more than 200 events annually. From NFL games and concerts to festivals and other live experiences, each activation was designed to reflect the unique energy of its environment while creating meaningful opportunities for fans to connect with brands like Busch Light, Cutwater, and NÜTRL.
Working closely with local wholesalers, Turnkey adapted each program to reflect the character of individual markets without losing sight of the overarching brand strategy. This approach allowed every activation to feel distinct while delivering consistent brand experiences at scale.
By The Numbers
200+ events
activated annually
6 brands
supported to date
1M+ drinks
served nationwide
Experience
