Corona

Sponsorship Activation

Summary

Game day starts long before the first snap. For Corona, its partnership with Ohio State Athletics transformed the tailgate into a branded experience that celebrated Buckeye football while giving back to the community.

Their Ask

Develop a memorable pre-game destination that would maximize Corona’s sponsorship of Ohio State Athletics and drive meaningful engagement with the brand.

Our Solutions

Turnkey transformed a parking lot just steps from Ohio Stadium into a vibrant game day destination for Corona throughout the football season. Complete with multiple Corona bars, a live DJ, oversized viewing screens, interactive photo opportunities, and an exclusive VIP area, the activation became the ultimate pre-game gathering place for Ohio State fans.

Beyond creating an exciting atmosphere, Turnkey ensured every game day delivered the same memorable fan experience while reinforcing Corona’s place in the Ohio State game day tradition. The activation also made a significant impact beyond the stadium, with a portion of beer sale proceeds benefiting charitable organizations.

By The Numbers

8 home games

activated throughout the season

1,500+ fans

engaged, at each tailgate

nearly $14K

raised for charitable giving

Experience