EA Sports

Mobile Marketing

Summary

Few names are as synonymous with football as John Madden. For EA SPORTS, honoring the legendary coach and broadcaster meant bringing the Madden Cruiser back for a new generation of football fans.

Their Ask

Celebrate the legacy of John Madden through the return of the iconic Madden Cruiser.

Our Solutions

Turnkey reintroduced the Madden Cruiser as a custom mobile gaming lounge and tribute to one of football’s most influential figures. Part interactive gaming experience and part museum, the activation featured playable game stations alongside memorabilia honoring John Madden’s legendary career as both a coach and broadcaster.

More than a touring activation,Turnkey strategically positioned the Madden Cruiser at some of football’s biggest events. From NFL tailgates to Super Bowl Experience, the campaign expanded the brand’s reach while giving fans new ways to engage with one of gaming’s most recognizable franchises.

By The Numbers

1 iconic cruiser

brought back for a new generation

6,700+ attendees

visited tailgate activation

100% mobile

bringing Madden directly to fans

Experience