Glance Cannes
Immersive Pop-Up
Summary
At Cannes Lions, every brand is competing for attention, but the most memorable create experiences people can’t ignore. Glance did just that, using the festival as a platform to introduce agentic commerce through Café Glance and a strategic partnership with Stagwell’s SPORT BEACH, engaging thousands of industry leaders and attendees.
Their Ask
Create a multi-location brand experience that would amplify Glance’s presence throughout Cannes Lions, educate attendees on the future of agentic commerce, and position the company as an industry innovator and leader.
Our Solutions
Turnkey led Glance’s experiential presence throughout the Cannes Lions International Festival of Creativity, transforming two premier locations along the French Riviera into immersive brand destinations. One activation reimagined a classic French café as a bold, monochromatic purple environment, while the second extended Glance’s reach through a high-impact presence at SPORT BEACH- one of the Croisette’s most sought-after festival destinations.
What began as a traditional café in the heart of Cannes became Glance’s home base for the week, welcoming industry leaders, partners, and festival attendees for thought-provoking panel discussions, major partnership announcements, hands-on demonstrations of Glance’s AI-powered technology, and World Cup watch parties that kept the space buzzing long after scheduled programming ended.
By The Numbers
2 Multi-Day Takeovers
activated across the Croisette
40+ Meetings
held with new clients
Nearly 14,000
Impressions with industry professionals
Experience
