Google Gemini
Mobile Marketing
Summary
Finals week is when students are looking for every advantage. For Google Gemini, it was the perfect opportunity to demonstrate how AI could become a practical tool for academic success.
Their Ask
Launch a nationwide campus tour that would introduce Google Gemini to college students through hands-on demonstrations.
Our Solutions
Turnkey brought an immersive Google Gemini brand experience to 35 universities across the country during one of the busiest times of the academic year. Designed as a modular, tour-ready footprint, the activation featured interactive demo kiosks, hands-on product exploration, and incentive-driven experiences that showed students how Gemini could support everything from studying and research to everyday productivity.
More than a campus tour, Turnkey translated Google’s product story into a scalable campus activation that resonated across diverse student audiences. The campaign built awareness while encouraging students to experience Gemini firsthand during a pivotal moment in the academic year.
By The Numbers
35 universities
activated nationwide
50,000+ interactions
with students
20,000+ giveaways
distributed on campus
Experience
