Hard Rock Bet
Sponsorship Activation
Summary
Online sportsbooks have always seen stadiums and games as a great environment to target new customers. For Hard Rock Bet, it was not only that, but a way to deepen the connection between fan and brand through compelling experiences.
Their Ask
Make our considerable sponsorship portfolio across NBA, MLB, NFL, NHL, MLS and NASCAR work harder for us with smart, innovative, memorable activations that drive business results.
Our Solutions
Turnkey became an extension of the Hard Rock Bet sponsorship team, concepting, executing and measuring sponsorship activations across all of the brand’s sponsorship investments.
The work started with building out a strategic and flexible activation system that could drive the creative ideation around any property – be it NBA in Orlando, NHL in Miami or NFL in Tampa – and ensure that activations simultaneously resonated with different types of fans while also feeling consistently and authentically Hard Rock.
Turnkey activates at over 100 events per year across 8 sponsorships, managing the process from start to finish. Multi-faceted activations are built to drive customer acquisition, reward loyalty, incentivize app downloads with things like bonus bets and other special offers and become additive to the overall fan experience.
As a sportsbook, data is at the core of everything that Hard Rock Bet does, and these activations are no different. Turnkey worked with the brand to analyze activation effectiveness across a variety of metrics, both brand-driven and financial-driven, and optimized accordingly.
By The Numbers
1000’s+ new customers
added
100+ activations
annually
8 marquee sponsorships
across MLB, NBA, NHL, NFL, MLS and NASCAR
Experience
