Love Island USA

Cultural Moment

Summary

What happens in the villa shouldn’t always stay in the villa. For Peacock, the return of Love Island USA presented an opportunity to transform the show’s most iconic setting into something fans could experience for themselves.

Their Ask

Develop an interactive fan experience that builds anticipation for the new season while showcasing featured brand partners.

Our Solutions

Turnkey brought the Love Island USA Casting Tour to multiple markets, inviting fans inside a recreation of the show’s iconic Villa. Designed to make every visitor feel like an Islander for the day, the activation combined casting opportunities with interactive moments and integrated experiences from partners including CeraVe, Maybelline, Liquid I.V., and TheraBreath.

By extending the energy of the series beyond the screen, Turnkey helped Love Island USA deepen engagement while creating meaningful exposure for participating brands. The result transformed one of television’s biggest cultural moments into a real-world experience for fans.

By The Numbers

5 markets

activated nationwide

4+ brand partners

integrated into the experience

1,000+ fans

became Islanders for a day

Experience