LSU @ Super
Bowl LIX
Immersive Pop-Up
Summary
Every year, the Super Bowl transforms its host city into the center of the sports and entertainment world. For LSU, Super Bowl LIX presented a unique opportunity. With New Orleans serving as the backdrop and former Tigers making headlines across the NFL, the weekend made the perfect moment to connect with fans.
Their Ask
Create a destination for LSU fans during Super Bowl weekend that would capitalize on the energy surrounding New Orleans, celebrate the university’s pipeline of NFL talent, and drive merchandise sales through a memorable fan experience.
Our Solutions
Turnkey sourced and secured a high-visibility location less than a mile from Caesars Superdome before transforming an activation pod into the LSU Geaux Zone Pop-Up Shop. Designed as both a retail destination and fan hub, the experience brought together merchandise, player appearances, local culture, and interactive moments to create an immersive LSU presence in the heart of Super Bowl festivities.
Through partnerships with Original Retro Brand and Lids, the pop-up combined brand engagement with direct revenue opportunities. The result was a destination that delivered a meaningful experience for fans while generating measurable results for LSU.
By The Numbers
20,000+ fans
engaged in 3 days
$250,000
in merchandise sales
6 player appearances
featured onsite
Experience
