MINI
Mobile Marketing
Summary
The open road has a way of bringing people together. For MINI, the return of MINI Takes the States was an opportunity to turn a cross-country drive into a shared experience for hundreds of owners.
Their Ask
Produce the bi-annual MINI Takes the States tour, creating unforgettable experiences for MINI owners at every stop.
Our Solutions
Turnkey brought MINI Takes the States to life through a cross-country road trip that celebrated the adventurous spirit of the MINI community. As the caravan traveled more than 2,000 miles across nine markets in the Southwest, CAMP MINI served as a gathering place where owners could explore the landscape, connect with one another, and enjoy local entertainment, from rodeo shows to square dancing.
With Turnkey orchestrating every detail at every stop, the tour moved seamlessly from one destination to the next. Supporting a 900+ vehicle caravan required meticulous coordination, ensuring each location was ready before the next wave of drivers arrived.
By The Numbers
3,000+ MINIs
in the caravan
1,600+ miles
traveled in 10 days
9 markets
in the Southwest
Experience
