Nike x Doechii
Immersive Pop-Up
Summary
Some collaborations deserve a stage of their own. To build off the release of Doechii’s Live From the Swamp album, Nike needed an engaging retail concept that could capture the artist’s creative vision while seamlessly traveling from one tour stop to the next.
Their Ask
Create a touring activation that would translate the Nike x Doechii collaboration into a shoppable fan experience.
Our Solutions
Turnkey produced a custom 50′ x 50′ experience for Nike that traveled to several Doechii tour stops. Featuring exclusive merchandise, a branded swamp tour boat photo opportunity, and live DJ sets, the pop-up transformed each stop into a destination that extended the collaboration beyond the concert itself.
By combining creative production with touring expertise, Turnkey delivered a pop-up that seamlessly blended music, culture, and brand storytelling. The result was a scalable brand experience that connected with audiences while maintaining a high-impact presence across every stop.
By The Numbers
500+ merch items
sold onsite
1M+ reach
through earned media
50′ × 50′ footprint
across tour stops
Experience
