Samsung
Sponsorship Activation
Summary
Runners are always chasing what’s next. For Samsung, the finish line was the perfect place to show them how Galaxy Wearables support not just performance, but recovery too.
Their Ask
Introduce Samsung Galaxy Wearables to a highly-engaged audience through immersive recovery experiences at races and fitness events.
Our Solutions
Turnkey introduced Samsung’s wearable technology to the running community through RunnerZzZ, a 14-stop tour celebrating rest, recovery, and movement. Traveling to 5Ks and other fitness events, the activation gave participants the opportunity to explore Samsung’s latest line of wearables while enjoying post-race recovery experiences, including guided stretching, recovery spaces, and complimentary smoothies.
Working alongside leading run clubs and race partners, Turnkey created an experience that naturally integrated Samsung products into runners’ training and recovery routines. The tour positioned the brand as a meaningful part of the wellness journey, extending engagement well beyond the finish line.
By The Numbers
14 stops
celebrating runners
15,000+ runners
& fitness enthusiasts engaged
3 Galaxy wearables
featured at each event
Experience
