SKIMS x Swarovski
Cultural Moment
Summary
Some launches demand more than attention. For SKIMS x Swarovski, New York City became the runway as a fleet of crystal-covered chrome taxis transformed everyday streets into an unforgettable fashion moment.
Their Ask
Generate buzz around the SKIMS x Swarovski collaboration, turning heads across Manhattan while supporting a fast-moving, celebrity-driven product launch.
Our Solutions
Turnkey transformed three Lincoln Town Cars into custom chrome taxis featuring bespoke rooftop toppers and more than 12,000 Swarovski crystals. Completed on an accelerated two-month timeline, the fleet became the centerpiece of the SKIMS x Swarovski campaign as Kim Kardashian traveled throughout New York City.
More than transportation, the vehicles became a high-impact marketing asset that generated anticipation before launch and extended the visibility of the collaboration across Manhattan. Turnkey coordinated the many moving pieces behind the campaign to maximize every appearance.
By The Numbers
3 custom vehicles
transformed into crystal-covered taxis
12,000+ Swarovski crystals
applied across the fleet
2-month turnaround
from concept to launch
Experience
