The Voice
Cultural Moments
Summary
The spinning red chairs are THE signature moment of The Voice — the one that fans know, anticipate, and remember. Turnkey brought that iconic piece of the show to life beyond the screen, giving fans across the country the chance to sit in the judges’ seats, turn the chairs, and experience The Voice from the other side of the screen.
Their Ask
Bring The Voice off the screen and into the hands of fans through memorable, high-impact pop ups in high-traffic locations across the country- turning a familiar TV moment into something audiences could experience for themselves.
Our Solutions
Working closely with NBCUniversal, Turnkey brought The Voice to life through a nationwide tour at high-traffic destinations across the country. From Universal Studios and Mall of America to Ole Red and the Minnesota State Fair, we brought the show’s iconic chairs to the masses — turning heads, turning chairs, and putting the power of a judge in their hands. Branded merchandise extended the experience beyond the activation, giving fans something tangible to take home.
By The Numbers
15+ stunts
executed nationally
2,000+ fans
engaged onsite
1,000+ interim coaches
turned chairs
Experience
