Whole Foods Market
Mobile Marketing
Summary
Sometimes fresh thinking starts with a simple sample. For Whole Foods Market, that meant helping shoppers encounter emerging brands in a more engaging way.
Their Ask
Launch a mobile sampling experience that introduces shoppers to new products while reinforcing Whole Foods Market’s commitment to healthy living and discovery.
Our Solutions
Turnkey reimagined product sampling as an experience designed to encourage exploration. Rather than simply distributing samples, the 14-stop nationwide activation invited Whole Foods Market shoppers to slow down and engage with products in an outdoor-inspired environment designed to spark curiosity.
Every element of the experience was intentionally designed to maximize engagement with featured brands. From reusable Stasher bags to samples from KRAVE, Rhythm, and Liquid I.V., Turnkey helped Whole Foods Market increase product visibility and create more meaningful interactions with shoppers across target markets.
By The Numbers
14 tour stops
activated nationwide
13 Whole Foods stores
plus Madison Square Park
12,000+ shoppers
introduced to emerging brands
Experience
