In this B2B focused program, Turnkey brought the business directly to the client in four glass box trucks, highlighting a “showroom on wheels” approach for Dell. During this year-long tour, Dell sales associates scheduled appointments with potential clients, that we would bring the showroom to. In the glass box trucks, Dell featured their newest equipment and tech. Some of the most impactful stops we visited were at college campuses across the country. Turnkey tour managers were able to position the trucks on campus for all college departments to look and learn about the new products Dell had to offer.

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