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Fostering a deeper connection to their consumer, Icy Hot took their pain relief solutions on the road, creating the mobile recovery zone! After fabricating the interior and exterior to create a duel sided experience, the Turnkey team of two hauled this 24’ glass drop trailer to various gyms and 5K races around the tri- state area.
The activation aimed not only to provide a space for athletes to rest and recover but also to introduce them to Icy Hot’s latest product launch: the massage balm. Inside the trailer professional massage therapists offered personalized treatments tailored to participants’ specific pain points while showcasing the new product’s benefits.
Over the course of 14 stops in three states, Turnkey distributed more than 8,000 Pro Line and massage balm samples, surpassing Icy Hot’s tour goals and seamlessly introducing the product into various markets.