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Killer Creamery was determined to get ice cream sammies into the hands of consumers and came to Turnkey with an immediate request to hit the streets in less than 2 weeks! Turnkey was up to the challenge and worked feverishly to retrofit a vending truck in our fleet to be properly suited for the campaign, branded it with Killer Creamery creative and secured a field team to execute.
Our team visited partner retail grocers across the country distributing Killer Creamery ice cream sandwiches and sample scoops, engaging consumers and delivering on Killer Creamery’s mission to deliver healthy sugar free desserts and raise awareness, educate and donate to causes around the world that protect whales (hence their name).
It’s always an added bonus to work with brands that strive to give back and this program was a real treat.