This express-espresso program was a one-day event visiting the Big Apple. Turnkey provided a holiday-themed wrapped food truck for a one-stop coffee shop in the heart of Brooklyn, New York. We staffed four local brand ambassadors to help engage with the surrounding consumers while also providing set up and break down support. Inside the food truck, a team of baristas served local holiday shoppers coffee and Larabar samples to help fuel them through the holiday season. Although it was a short campaign, we gave Larabar the opportunity to build positive brand association through our quick execution.