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Turnkey worked hand in hand with The Narrative Group to bring the McDonald’s All American Game tour to Chicago. We provided the tour with experienced drivers and brand ambassadors, as well as two food trucks. We brought the creative vision to life by working closely with a fabricator who wrapped the vehicles and created custom Plinko games that attached to the back of the trucks. Additionally, we sourced all the venues in Chicago and managed the relationships with all the chosen locations.
Our primary focus for this tour was to connect with local kids and families by popping up at their schools and community centers all over Chicago. During the activation we distributed free McDonalds menu items, along with exclusive McDonalds All American Game swag. This was a great way to interact with our local communities and promote ticket sales for the basketball game.