The M Den


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CLC Learfield came to Turnkey wanting to bring The University of Michigan’s official merchandise store, The M Den, to Chicago. Needing a perfect location with minimal time to source, Turnkey took hold on the program and found the perfect location- a 7,300 sq ft property in the heart of Lincoln Park. 

During this 3-day event, our team fabricated event displays, sourced furniture and assisted with overall operations of the event production. 

From getting the proper measurements for branding opportunities to storing two semi’s worth of merchandise, our team took a vacant property and transformed it into a high-end retail experience for Michigan fans to get a glimpse of their college days and an opportunity to support their favorite collegiate football team! 

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