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I scream, you scream, we all scream for ~oat milk~ ice cream!
This 34 stop minor league baseball program was MAJOR! The Oatly program was on tour for nearly 3 months serving the ideal frozen treat to baseball fans. This bubble gum pink reefer truck wasn’t the only thing to catch the eye of attendees… our team set up two freezer carts, branded umbrellas and teardrop flags at every stadium activation. Our tour team distributed a total of 33,736 bars, averaging around 1,000 samples per game day activation. With agency partner Intersport leading the charge through collaboration with the MiLB, you can bet that this truck will make an appearance at local stadiums in the coming years. The initiative of raising brand awareness of Oatly’s new product launch was a grand slam!