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The Scotts Miracle-Gro Company came to Turnkey and asked if we could assist in a last-minute activation and bring a “Lawn Food Truck” to life in the fall of 2021. The goal of the event was to provide consumers with on-site education on Scotts products and services, product recommendations, and the chance to win a backyard makeover.
With this idea in mind, Turnkey offered a vending truck to resemble grass and thus the “Turf on Wheels” was born. Additionally, Turnkey assisted the Scotts team in staffing two tour managers who operated the vehicle, handed out branded premium items to consumers while also engaging with them to partake in the sweepstakes for a lawn makeover. A quick solution for a Q4 marketing initiative in the local Scotts HQ community.