Sprinter

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Spreading the word on Sprinter, the Turnkey team took to the desert for the launch of Kylie Jenner’s newest canned vodka soda beverage!

In partnership with Revolution Marketing, we provided three sprinter vans that were wrapped in KarJenner approved chrome material and branding. For three months, the fleet took the streets of Indigo, Calabasas, and LA activating at events like Stagecoach and Coachella. On festival off days, we took a more personal approach, offering drive by services, dropping off product to Kylie Jenner’s closest family and friends to share on social platforms.

The program utilized Turnkey Tour Managers, Brand Ambassadors and Drivers to deliver a smooth execution. Routing and logistics played a key factor in this initiative, from celebrity influencer stops to working with the Sprinter team on festival activations.

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