We raced our way to the finish line highlighting Subaru’s custom tractor trailer at six Subaru festivals nationwide. With one of our more engaging assets, a two-story expandable tractor trailer, Turnkey was able to assist with executing a real-world driving experience incorporating three racing simulators for festival attendees. While some consumers were in the digital driver’s seat, others were enjoying the live DJ on the roof deck of the tractor trailer. On the lower level, a digital station was positioned for visitors to design their own type of vehicle, allowing them to print custom stickers. The Subaru festival was a full day set up primarily focused around a 45’ expandable trailer.