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Turnkey goes overseas to activate at The Cannes Lions International Festival of Creativity! Sourcing a prominent location at the Pantinero along yacht row was the first phase of a massive takeover. Working with various property owners in France, we scouted this location on the water with the bustling foot traffic of the event.
After a three-day load-in of our 50’ mobile show room, it was time for attendees to experience the event. Throughout the week, the activation included a variety of educational panels for potential or new clients, visits from industry leaders, as well as Cannes Lions attendees. When guests were not listening in, the showroom was also utilized for private meetings, a lounge area for networking events, and even transformed into a karaoke bar during late night happy hours.
Working internationally to form vendor and client relationships was vital while in unfamiliar territory. VideoAmp closed out the festival after successfully building relationships onsite and achieving an immediate ROI.