Senior ACCOUNT MANAGER

RESPONSIBILITIES

The Senior Account Manager is responsible for supporting the sponsorship activation efforts of one of Turnkey’s clients, a sports betting company.  The recognizable national brand has six current high profile partnerships and an ever expanding portfolio.

General

• Become an expert on and immersed in the brand, ultimately becoming an extension of the client team. 

• Work directly with clients on a daily basis to understand needs, KPIs, and what you can do to help drive their business forward. 

Planning

• Together with the rest of the Turnkey Account Team, help lead the planning for activations across the calendar year and across multiple properties, including idea generation, fabrication, sourcing, staffing and implementation planning. 

• Identify consistent threads that can weave through activations across different genres and different cities, making the brand instantly recognizable.  

• Oversee a team of two Account Executives that will lead all activation on-site.   

• Develop a relationship with property contacts that can drive the client’s business forward and build a collaborative relationship between property-agency-brand. 

• Together with the Group Account Director, manage the creative process that ultimately leads to engaging, breakthrough concepts being delivered to the client. 

• Manage an overall yearly calendar that includes all activations in multiple cities, assigning a responsible party to each one. 

• Work with vendors such as fabricators or premium products companies to help produce elements required for the consumer experience. 

• Overcommunicate to clients in a way that they feel informed and educated on all plans and brand activity. 

Implementation

• Oversee Account Executives and assist them in managing all on-site efforts as necessary.  

• Based on scheduling conflicts, be prepared to be the on-site lead when necessary. 

• Take a broader more strategic view of on-site execution, identifying elements to optimize and processes that can better serve the client, property and internal agency team. Serve as the key on-site contact for various sponsorship activations at sports and entertainment properties. 

• Creatively solve problems as they arise on-site. 

 Post-Event

• Manage all results tracking in a comprehensive system or document, providing timely reporting to the clients.  

• Update clients daily on results, problems, solutions, staff performance and any other important nuances. 

• Ensure all elements are properly transported and stored in a way that they will be ready for the next activation. 

Other

• Manage overall program budgets across multiple properties and projects, sending regular, timely updates to clients so they are fully informed.  

• Continually deliver strategic thinking and points of view to the client, identifying moments to take advantage of, pieces of culture to tap into, or innovative new way to engage their targets. 

• Work cross functionally with client social, content or loyalty teams to ensure the activations are impacting as many parts of the business as possible, beyond our day-to-day sponsorship clients. 

• Drive a proactive culture among the entire account team, ensuring members are bringing solutions and ideas to the client as opposed to simply being told what to do.  

• This role requires regular travel. Nearly all of that travel will be within the state of Florida. 

• Work hand-in-hand with Turnkey Finance, Legal and HR business units on all pertinent matters. 

• Be willing to work nights and weekends as necessary. 

QUALIFICATIONS

Senior Account Manager qualifications include:

Turnkey is an Equal Opportunity Employer.