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College Football fans rejoice! Cogent Entertainment Marketing hired Turnkey to amplify Corona Extra’s tailgate experience at The Ohio State University – now in year #2. As the official beer sponsor of OSU Athletics, Corona took over a parking lot within a block of the stadium during home games to bring consumers hours of entertainment including a live DJ, multiple bars supplying Corona, extra-large screens to watch football, social photo opportunities and a VIP area. Corona also donated a portion of all proceeds from beer sales at the tailgate to support different charities raising just under $14,000 in 2019.
Turnkey was responsible for transporting all assets on site, setup/breakdown, staffing, managing fabrication of various display items and more – allowing our clients to sit back, relax, drink beer and watch football!