College Football fans rejoice! Cogent Entertainment Marketing hired Turnkey to amplify Corona Extra’s tailgate experience at The Ohio State University – now in year #2. As the official beer sponsor of OSU Athletics, Corona took over a parking lot within a block of the stadium during home games to bring consumers hours of entertainment including a live DJ, multiple bars supplying Corona, extra-large screens to watch football, social photo opportunities and a VIP area. Corona also donated a portion of all proceeds from beer sales at the tailgate to support different charities raising just under $14,000 in 2019.

Turnkey was responsible for transporting all assets on site, setup/breakdown, staffing, managing fabrication of various display items and more – allowing our clients to sit back, relax, drink beer and watch football!

By clicking “Accept”, you agree to the use of cookies on your device in accordance with our Privacy and Cookie policies