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Turnkey brings the LSU Geaux Zone Pop-Up Shop to New Orleans during Super Bowl weekend! After sourcing a location less than a mile from Caesars Superdome, our team spearheaded fabrication in transforming our activation pod into an immersive experience for LSU fans and Super Bowl attendees. Within the pod, visitors had the chance to interact with former LSU players-turned-NFL stars, personalize LSU merchandise at an embroidery station, and, of course, collect plenty of beads to celebrate in true NOLA fashion.
Outside of the activation pod, consumers enjoyed fresh treats from the iconic Beignet Box, savory hot dogs from Lucky Dogs, and music from New Orleans’ own DJ CWill. Turnkey not only provided staffing for the event but curated various footprint assets including check-out tents, branded barricades, parking lot signage, and lounge furniture, ensuring the event was a fully immersive LSU experience from start to finish. In partnership with Original Retro Brand and Lids, LSU saw a direct ROI from merchandise sales making the visit to New Orleans an overall success.